Why Online brand protection is integral to a business enterprise?
Building any business is hard. Regardless of the service you provide, be it, manufacturing, distributing, or delivering. Your backbone is your reputation. Your brand name will attract new customers and take your business further. Thus, having a strong brand name creates a way for the customers to identify your business and refer it to others.
With fame comes consequences too. Therefore, like any
valuable asset, a brand needs protection. Failure in doing so can hinder your
brand name and reputation in the market. With a large jump to the online
market, damaging reviews and activities have become very handy and can have a
significant impact on your sales. The major setbacks to any successful business
are hacking, plagiarism, and loss of data. To avoid these we need online brand protection in India.
Brand protection is a security measure with which you can secure the company's image, reputation, and revenue. It safeguards your business against pirates, infringers, counterfeiters, and hackers.
It protects you from brand exploitation that pertains specifically to cybercriminals exploiting the big brands through fake ids, browsers and social media wrongs. Businesses, large or small can not simply ignore these issues making brand protection a basic necessity in the growing digital world.
Brand protection in India becomes a necessity to avoid the following damages and consequences caused by cybercrimes.
● Decline in sale
The reproduced fakes sell the products at a fraction of the price listed on your website. These products are exact copies of the original ones and rarely recognizable. Making your customers easily vulnerable to fall for these traps. If consumers fall victim to these duplicates, your sales channel will experience a big decline.
Have brand nameregistrations for your company and logos to avoid duplicates in the market.
This provides you with legally enforceable rights on your company’s trademarks.
● Tainted reputation
The counterfeiters only want to take advantage of your
company and its weaknesses. Customers might lose trust in your brand, damaging
your market value that you built over the years. If your audience finds out
that you are not accountable for these scams and frauds, they might choose to
do business with a more reputable company.
● Partner trust
The dented reputation and comparatively higher prices
will eventually break your bonds with the market clients and partners. Not only
your customers but even your business partners might consider these
counterfeiters as replacements. Due to your false image as disloyal, created
for your high prices even when you are completely genuine. To avoid any such
huge break-ups protect your image.
● Spoofing attacks
Spoofing is a malicious act where msgs and communication are sent via unknown sources disguised as a source known to the user. Spoofing attacks are in general rising, Microsoft recently reported that phishing activities jumped 250% in the single year of 2018.
This can hinder your authenticity and reputation
directly. your customers, present or potential can easily be fooled and
scammed. Even if later they come to know you weren’t directly responsible, they
won’t trust you again. It undermines your marketing as well, people now fear to
come back to your company.
● Waste of resources
It's a known fact that dealing with all these frauds exhausts you and your bank balance. The time, cost, and efforts that go in combating these counterfeit products are expensive. It can take away your considerable amount of time that could bring you more money otherwise.
These issues are persistent and cannot be done away with
in one go. Online Brand protection in India is an ongoing process that doesn’t
end when one of your hackers or enemies goes away. To always protect your
content, service, product, and data work with experts and professionals.
Take these essential steps immediately to keep your company safe:
-
Deal with direct misuse
of your assets and services with proper legal claims.
-
Have anti-malware
software to combat identity or credit thefts.
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Remove any plagiarized
content on your website abusing your company.
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Act and respond to brand
personification on any social platform.
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Have brand name registrations. Go for a
cease and desist letter to stop any infringement.
Remember, your brand image is not what you make out of it
or you want it to be, but what your customers perceive it. Stay connected to
your customers and brand, providing genuine service.
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